Nordicana

You´ve watched every Scandi TV series going, you have Nordic light fittings, and you want Birgitte Nyborg as your Prime Minister. Yes it´s fair to say there is a general love-in with everything related to the northern countries. Over the last decade, the Nordic nations have quietly and unassumingly come to hold us in their thrall; but what is it, exactly, that we covet about their culture? Nordicana celebrates the objects, aesthetics and traditions that have inspired our obsession, with a quick introduction to 100 icons of Scandi style and Nordic cool, accompanied by beautiful illustrations. Whether it is the inimitable Faroe Isles jumper, made famous by TV detective Sarah Lund; the unusual-tasting delicacy salted liquorice; the ubiquitous Swedish Dala horse; the concept of ´hygge´ (a feeling evoked by being in candlelit warmth with friends during winter); Midsomer seasonal celebrations; practical but breathtakingly stylish interiors; or an enduring love of noir literature and dramas, you´ll find the key to attaining the Nordic way of life in these pages. The Nordicana brand celebrates all aspects of Scandinavian and Nordic culture with its magazine and a bi-annual festival in London, established in 2013. An offshoot of Arrow Films, Nordicana showcases the best TV and film dramas coming from those regions, and offers a platform for writers, clothing brands and food companies too. The festival has proved hugely popular, selling out prior to the events, and attracting some of the biggest stars in Nordic film and TV for exclusive screenings and interviews.