The Bestseller Code

Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world´s attention? In The Bestseller Code, Archer and Jockers boldly claim that not only can mega-hits be explained and identified - but they´ve built the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.