The visible word: experimental typography and modern art 1909-192
The visible word: experimental typography and modern art 1909-192
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Introduction: background, parameters, and terminology; Semiotics, Materiality, and typogrpahis practice; Visual and literary materiality in modrn art; Experimental tipography as a modern art practice: Martinetti: materiality and sensation: mechanical synaestesia, Apollinaire: figurinf vernacular, Zdanevich: inacheviable essentialism and zaum typography, Tzara: advertising language of commodity culture; Critical history: the demise of typographic experiment.
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