What people want

In today´s society architects are subject to the dictates of the free market, the global trend towards privatization and the gradual dismantlement of state institutions and authorities. The pressure to alter their projects to conform to market and popular taste is increasing. Does successful design in today s world have to correspond to the wishes of the masses? What exactly are trends and the expectations of the general public based on? Is design always a response contra popular trends, or can adapting to popular tendencies also generate the potential to create a better living environment